Privacy Policy

1. Information We Collect

We collect information you provide directly to us through the following channels:

• Contact Form: When you fill out our contact form, we collect your first name, last name, email address, business type, and any details you share about your business challenge.
• AI Chatbot: When you interact with our chatbot, we collect the messages you send, your name, email address, and business type if you choose to share them. We also retain a transcript of the conversation.
• Lead Magnet: When you download our free AI Starter Checklist, we collect your name and email address.
• Usage Data: We may automatically collect basic usage information such as browser type, pages visited, and time spent on the site through analytics tools.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the services you request
• To send you the free resources you requested (e.g. AI Starter Checklist)
• To follow up with you about our AI automation services
• To send occasional educational emails or updates about SEK Automation Group — you can unsubscribe at any time
• To improve our website, chatbot, and overall service quality
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. AI Chatbot & Conversation Data

Our website uses an AI-powered chatbot to answer questions and assist visitors. When you interact with the chatbot:

• Your messages are processed through Anthropic's Claude API to generate responses
• If you submit your contact details through the chatbot, your name, email, business type, and chat transcript are sent to us via Formspree and delivered to our business email
• Conversation data may be reviewed by our team to improve the quality of our chatbot responses
• We do not use your chatbot conversations to train AI models without your explicit consent

4. Third-Party Services We Use

We use the following third-party services to operate our website and deliver our services. Each has its own privacy policy:

• Netlify — website hosting (netlify.com/privacy)
• Formspree — contact form processing (formspree.io/legal/privacy-policy)
• Anthropic — AI chatbot responses (anthropic.com/privacy)
• Cloudflare — API proxy and security (cloudflare.com/privacypolicy)
• Google Analytics — website analytics (if enabled) (policies.google.com/privacy)

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Contact form submissions and chatbot lead data are retained in our email inbox and may be stored in our CRM. You may request deletion of your data at any time by contacting us.

6. Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of the site.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link in any email we send
• Data portability: Request a copy of your data in a portable format

To exercise any of these rights, contact us at contact@sekautomationgroup.com.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

9. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure. We encourage you to use caution when sharing personal information online.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: contact@sekautomationgroup.com
• Website: sekautomationgroup.netlify.app
• Business: SEK Automation Group